Playing, Plotting,
and Producing Sustainability

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白馬村の画像

Taking a cue from the circular economy, we will create a sustainable and "pleasant" future in Hakuba Village.

Hakuba Village is blessed with magnificent nature.
The effects of climate change have been very closely felt when being in the midst of such rich nature.
To preserve this beautiful nature for the next generations, Hakuba aims to become a sutainable and "pleasant " place,
just like this village where locals have grown up with nature and played with it.

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GREEN WORK HAKUBA" is a project in which local companies and partner companies from outside the
village will create the future of Hakuba Village through a series of conferences and workshops.

  • CONFERENCE
    サーキュラーエコノミーをテーマにした体験型プログラムの実施

    Implementation of experiential programs
    on the theme of circular economy

  • COMMUNITY
    プロジェクトに共感したメンバーによるコミュニティを形成

    Creating a community of members
    who share the project Community formed
    by members who share the project

  • ACTION
    多種多様なメンバーでCE実装に向けたアクションを起こす

    Taking action to implement CE
    with a diverse group of members

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First of all, it started
with local high school students.

On September 20, 2019, students from Hakuba High School raised their voices and held the Global Climate March. The high school students, who felt the effects of climate change such as unstable snowfall right next to them, started to demand concrete actions to protect the beautiful nature. A large number of people, from children to adults, supported the march and submitted the petition with collected signatures to the mayor of Hakuba Village. In response to the villagers' voices, Hakuba Village declared a "Climate Emergency" on December 4th, 2019. In order to protect the rich nature, the entire village people will join forces to face the crisis of climate change.

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Playing, Plotting,
and Producing Sustainability
Protecting the nature we love while enriching our own lives. It's not easy. That's why we want to challenge ourselves while having fun. We think as we play, gather to plot, and produce with our hands. Hakuba is a village where we will continue to live while playing with nature. That is all about Hakuba.

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Various ideas and concepts were born from GREEN WORK HAKUBA.
People from inside and outside the village are working together to "enjoy" the challenge of sustainable initiatives.

  • PICK UP 1

    iForest Co-Founder 
    Koumei Maruyama

    Cloud Serviced Semi-Custom Furniture
    made from sustainability sourced wood

    Cloud Serviced Semi-Custom Furniture made from sustainability sourced wood

    READCLOSE

    We would like to establish a development and production base in Hakuba Village, and launch "iForest", a cloud service for semi-custom furniture made from sustainability produced wood, in collaboration with forestry companies, lumber mills, and furniture makers in Nagano Prefecture. We are also planning to implement the latest technologies such as a system for reusing furniture, carbon footprinting, and wood traceability using AI and blockchain technology to practice the circular economy.

  • PICK UP 2

    SyncMOF Inc.
    Chief Executive Officer
    Junichi Hataoka

    Create an incubation facility for engineers
    to coexist with nature and technology

    Create an incubation facility for engineers to coexist with nature and technology

    READCLOSE

    Our goal is to set up a Nature x Technology incubation base in Hakuba Village to invite start-ups that attract prominent technologists and others. We hope to create an opportunity for the village to become economically viable outside of the tourism industry, and to make Hakuba Village a world-class village where natural resources and advanced technology coexist. One of the attractions of Hakuba Village is to create a place where young people who once left the city to go to university can return to work as researchers.

  • PICK UP 3

    Artist Moi

    Create a fun place to communicate
    sustainability to protect our beautiful nature

    Create a fun place to communicate sustainability to protect our beautiful nature

    READCLOSE

    Hakuba Village is blessed with beautiful nature, but there is now a need to share wisdom in order to sustain these resources for future generations. As an artist myself, I am involved in various activities such as organizing music festivals and providing activities, but I would like to further promote the theme of "creating a place where people can learn about sustainability and enjoy communicating about it.

  • PICK UP 4

    VUILD
    Architect/Project designer
    Shoki Tanaka

    Developing a culture of forest utilization in
    Hakuba Village for children to play and learn.

    Developing a culture of forest utilization in Hakuba Village for children to play and learn.

    READCLOSE

    Together with local children, we would like to take on the challenge of manufacturing that will grow and enrich the forests. About 83% of the total area of Hakuba Village is forested, but it is said that less than 5% of that area is used for lumber in the village. The forests of Hakuba, with their rich diversity of species, are a resource full of potential. Our goal is to develop a culture of forest utilization in Hakuba Village, and to increase the number of bases where children can play and learn together.

  • PICK UP 5

    SIQUMI
    Chief Executive Officer
    Yukio Ishida

    To support the enrichment of Hakuba from
    an educational perspective, create a place
    for learning together where everyone can participate.

    To support the enrichment of Hakuba from an educational perspective, create a place for learning together where everyone can participate.

    READCLOSE

    Hakuba Village is home to many highly specialized people. Winter sports professionals, filmmakers, experienced businessmen and investors, and many others are attracted to the charms of Hakuba. My goal is to create a place where these professionals and the children and youth of the village can learn together. In the medium to long term, I would like to enrich Hakuba Village from the perspective of education by establishing a community college and introducing job opportunities.

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  • 01

    A ski resort with
    low environmental impact

    Hakuba is known as one of the best snow resort with its superb powder snow. As a leading snow resort itself, there are many possible themes to challenge for the future, such as power issues for lifts, waste reduction, and employment promotion.

  • 02

    Zero-carbon mobility

    EV sharing, rickshaws, or even riding a horse to get around? Thinking about zero-carbon transportation in a fun way is the Hakuba style..

  • 03

    New clean energy

    For example, wind power generation that can operate stably even in strong winds, and small-scale hydroelectric power generation that can generate power even in small rivers, are some of the various clean energy sources being considered.

  • 04

    A place of learning for all

    Education is the starting point for everything. We will create a place in Hakuba where children and adults can all learn from each other. Let's broaden our knowledge in the midst of beautiful nature.

  • 05

    Sustainable accommodation

    Accommodations are one of the fundamentals in tourism in Hakuba. It is important to convey the charms of Hakuba to visitors, as well as to embody sustainability and to provide awareness of the importance of preserving natural resources to the guests.

  • 06

    A system to reduce food waste

    To revitalize Hakuba with the theme of food, and also, we aim to set a good example by proposing various mechanisms to reduce food waste from Hakuba.

  • 07

    Low environmental
    impact architecture

    Using insulating materials to reduce energy consumption or building houses with recycled materials as examples, let's think about sustainability from living spaces.

  • 08

    Establish innovation facilities

    Let's talk about a sustainable future at our incubation facility. Hakuba welcomes new ideas and cutting-edge technology.

and more

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Why don't you join us and make this project a success? If you're interested in the Circular Economy
or looking for partners for a POC experiment, the village is looking for a wide range of partners!

Hakuba
Village Companies

and more

Participating Companies
in GWH (example)

and more

Interested in the project?

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TOURISM COMMISION OF HAKUBA VILLAGE

  • Yojiro Fukushima
  • Miyuki Aoki

CIRCULAR DESIGN STUDIO. /
SHINTO TSUSHIN Co., Ltd.

  • Yuji Enomoto
  • Fumiaki Yamashita
  • Kohei Matsushita
  • Yukiko Sukegawa
  • Nozomi Takebayashi
  • Kotone Nakagawa